Strictly Rhythm

Strictly Rhythm is an iconic New York City house music record label founded in May 1989 by Gladys Pizarro and Mark Finkelstein. The label helped launch the careers of dance music legends like Armand Van Helden, Roger Sanchez, Todd Terry, and Masters at Work, and is now part of BMG. 

Strictly Rhythm Records was a foundational laboratory for house music, serving as a critical pipeline where raw underground experiments evolved into definitive subgenres. During its 1990s golden era, the label did not stick to just one sound; instead, it released an incredibly diverse catalogue that mapped out the future of electronic music.The label possessed a massive heart rooted in gospel, soul, and disco DNA. They regularly released uplifting anthems built around powerful, full-length vocal performances rather than just brief, chopped-up samples